Hi Susie, tell us a bit about Plum and how it got started?
“I decided to challenge the existing baby food market because quite simply, it bothered me greatly that the big industry leaders thought it was ok to offer synthetically sweet, nutritionally poor food to our babies. In fact they still do it and guess what, I still get really bothered. Anyway, at least we are there to get it right, and I really do go to the ends of the earth to get it right. There is more to getting a baby food right than meets the eye. There are the obvious hygiene factors, but ingredient sourcing, scrutiny on their quality and then the less fiddling about the better. Combining good, tasty ingredients is where the chef in me gets released, and with our nutritional ‘professors’ we tick all the boxes when it comes to taste, the best quality and good value for money as nothing goes to waste. Every last mouthful is enjoyed.
Did you use the recipes with your own children?
Of course. My eldest is now 16 and 6’ tall! Must have done him
some good and my daughter is at ballet school. My youngest
daughter is 6 and is (touch wood) as fit as a fiddle, they always
have been. Don’t think any of them have been to the doctors
except for usual vaccinations etc. I would like to think it is because Eat
they had a great diet from before they were born.
What age do you recommend babies are introduced to solids and which foods would you recommend for weaning?
I really think that this is up to the parents. My babies were all ready to be weaned by 4 months, and at that time, this was the recommended time given by the health visitors, but now it is 6 months. I know from speaking to hundreds of mums up and down the country, that it is a stretch to make the 6 month weaning stage, as normally they seem to be hungry for more than milk before then. My mantra is to listen to your own advice – Mum knows best. Naturally, before 4 months is way to early in my opinion, ie 3 months, no. Milk only for first 4 months then gradually introduce our 4 grain weaning porridge, so much better than a weaning rice, easy to digest, gluten free but not a white wallpaper paste! I fought long and hard to get this product right, as I never agreed with the first weaning product to be an over-refined white rice. So, our 4 grain weaning rice was launched and I have weaned 2 million babies on it! Nutritionally rich and such a simple base to mix either fruit or vegetables bit by bit, or our specially prepared 4 month range of first baby foods.
Do you have a little recipe you could share with our
readers?
Yes. Mix a ripe avocado with a banana, and mix some
of our 4 grain with it with a drop of babies usual milk
to get the right consistency.
Easy, fresh, highly nutritious and really delicious.
Why is Plum such a great product for babies?
We are ingredient led. Every ingredient is there because of its nutrient rich content, taste and digestibility. We are so much more than baby food. We offer babies a taste of things to come. Also, we add the supergrain Quinoa to all our stage 1 recipes, and across most of the range, as it is the most wonderful protein for babies and helps ease the digestion. Something that is unique to us and is well regarded with nutritionists across the globe as a great weaning food for babies.
Great! Where can we buy it?
Waitrose, Sainsburys, Ocado, Boots, etc.
Take a look at our website at
You can also buy it on our new online site.
Finally Susie, what delicious recipes are you cooking up in the Plum pot at the moment?
We have just launched a range of ‘ultimate’ fromage frais with baby botanicals. Raspberry and Rosehip, Strawberry and Chamomile, Peach and sweet Fennel. They are a huge hit. They have NO ADDED SUGAR, and have been developed just for babies. Unlike other brands, they seem to think that a fromage frais or equivalent is ok for a 4 month old to a 5 year old. I don’t think so! Also, we have just launched a range of our stage one babyfoods in squeezy pouches. The same Plum goodness, but in a different packaging format. We know some parents like this and we do like to do what our loyal parents ask of us!